Southern Comfort and Coke

We wanted to revitalize the classic drink, Southern Comfort and Coke, into something with a fresh new attitude. There is something very old school but still very hip about the drink. We used mobile as a strong component of this campaign. Creating the SoCo bottle as a QR code it would allow us to use geo-tracking and mobile customization to allow consumers to interact with the brands. Consumers could get free song downloads, drink specials and interesting facts sent right to their mobile phones. Ultimately, our goal was to drive consumers online to enter for a chance to win a grand prize; tickets to an independent artists music festival in New Orleans.