Shure Iconic Mic Celebration
A worldwide celebration
A social campaign to honor the rich heritage of the Shure brand and its renowned microphones by generateing awareness for this annual event known as the "Iconic Mic Celebration".
Logo system
A multi-purpose system was created to give clients, vendors, and influencers flexibility to create content.
Launch video
Campaign toolkit
We designed unique illustrated characters for each microphone, representing the diverse audience and various use cases of these iconic mics.
The toolkit included: a manifesto, integrated marketing plan, image and video assets, and social copy.
Thousands of posts were created to celebrate the Iconic Mic Celebration
Vendors, suppliers, influencers, musicians, and historians all joined in to honor the world’s most iconic mics.
