MilliporeSigma
It’s about time
This campaign highlights the ripple effect that faulty tools and supplies have on research – from hours lost in the lab, to scrapping flawed data, to possibly retracting publications. It encourages researchers to audit their time in the lab and ask if it’s operating optimally or if their tools are sending them down the wrong path.
Integrated Campaign - ads
MilliporeSigma understands that good science takes a lot of practice, finesse, and skill, so when something goes wrong it’s easy to blame the human element. But often it's not you, it's your tools. Don’t let them hold you back.
Campaign Website
Customers are encouraged to take a lab audit (See below) based on their workflow efficiency. Researchers can share their results on social media to be entered to win supplies for a semester.
Lab Audit Challenge
A series of questions based on key areas where labs lose efficiency. Participants will receive a total “lab efficiency score” followed by scores in each individual key areas including Lab Optimization, Organization Protocols, and persona results.
Lab Audit Data Viz
Create social content using the results from the lab audit.
Weekly Scientist Affirmation Calendar
Additional affirmations:
No one can buffer a solution like you.
That lab coat is very slimming on you.
Ah, the smell of ethanol on the bench in the morning.
Open a fresh box of pipette tips today; you deserve it.
Branded Duck Tape
Sent with frequent customer orders, given away at campus visits, and trade show events.
