LinkedIn Celebrations
Millions of celebrations.
Millions of shares.
LinkedIn Celebrations are a collection of in-product gifs created to give users a way to celebrate
a career milestone, event, or achievement on their LinkedIn feed.
Hundreds of millions of moments have already been shared.
Experiment, play, and refine
I partnered with a brilliant illustrator and animator — together we created multiple illustration styles to first land on an overall look. Once we had client approval we experimented with a multitude of ideas that were focused on being inclusive, globally relevant, and didn’t rely on words to express the idea.
We stayed away from using words to phrases to not alienate any groups of people.
An early exploration.
Final animation - the most used celebrate gif on LinkedIn.